Viral Marketing

Put simply, if you come up with something compelling enough, your audience will send the message to their friends, their friends will send to their friends etc., thereby explaining the viral nature of it.

Remember the Threshers 40% Off Voucher? The voucher was "leaked" via the internet and it was announced that the intention was only for suppliers. It spread very fast around the internet via social networks, blogs and email. Threshers announced that they were concerned about losing money which increased the awareness even more. We have no doubt that they ended up making larger profits from this campaign and more brand awareness than could of ever been imagined.

viral marketing is very unpredictable: timing, social trends and competitor activity will have a great impact.  If all these are aligned as best you can, you could create a campaign that captures attention, fires imagination and makes people want to talk about it/pass it on.

From a budgetary perspective, you have to be prepared to have a few misses before you get a hit, but once your campaign takes hold, there is no cost involved, as your audience does the advertising for you.

Why use viral marketing?

If you have a great promotion or giveaway that will get traffic to your site initially with the longer term aim of generating new customers who will eventually purchase your other products.

It is often seen as more credible for others to sing the praises of your business than for you to do it yourself.  For someone to take the time to send your campaign to their contacts and to think its worth clogging up their Inbox with, the recipient will automatically think its worth checking out.

They're especially good for small or start-up businesses to achieve that initial buzz and they can be very low cost.

If you'd like to find out more about viral marketing and how it could help your business, contact us.